Last updated: August 31, 2025
This Privacy Policy applies to:
We respect your privacy rights and value your trust. This Privacy Policy describes how we collect, receive, use, store, share, transfer, and process your personal information, as well as your rights in determining what we do with the information that we collect or hold about you.
This Privacy Policy does not apply to information collected through use by customers of the AdShift service, which is described in separate service agreements.
When using or interacting with our Marketing Platforms, we may collect or receive the following types of information (collectively, "Information").
"Personal Information" such as name, email, contact details or any other personal content that you provide to us whether through a form or field on our website or any other communication (e.g. email, phone, post etc.).
"Technical Information" such as browser type, operating system, device type, IP address and other similar technical information typically received from a browser or device automatically when visiting or interacting with our Marketing Platforms. This may include the referring URL that led you to our website.
"Usage Information" such as the pages you visited on our website, where you clicked, searches performed on our website and other similar information related to how you have used our website. It may also include information related to whether you receive, opened or clicked on any links in an email sent to you.
Our demo application integrates with mobile advertising technologies to showcase our platform capabilities. This integration may collect:
We understand that certain Technical information or Usage Information may, either alone or when combined with other data, be deemed personal data under various laws and jurisdictions and we are committed to treating such data in compliance with applicable laws.
Depending on the type of Information, we may collect or receive Information in the following ways:
When you voluntarily share Information with us. For example, when you register to one of our events, request that we contact you through our online forms, submit your CV, or when you request to receive certain content that we may make available (e.g. research and white papers).
Through use of cookies and other similar technologies (e.g. HTML5 Local Storage, LSO, web beacons, JavaScript, etc.). These technologies help us to analyze how our Marketing Platforms are used and to tailor content that is relevant to you. It also helps us to deliver more relevant advertisements to you on our own or third party sites.
Information obtained from third party sources. This includes Information received through the various business support tools and services that we use (e.g. marketing platforms, analytics services etc.) and public sources such as social media sites. We may combine the Information received through these sources with other Information we have in order to ensure our records are up to date and so that we are able to provide you with relevant content.
You have choices in how we collect and use Information. See the "Your Choices" section below for more information.
We use Information for the following purposes:
In order to conduct our business and operate our Marketing Platforms, we may share Information with various third parties, such as:
Without derogating from the foregoing, AdShift may publish general aggregate and unidentifiable information (e.g. statistical information) relating to use of its Marketing Platforms.
We may need to transfer Information to countries where we and/or our service providers operate. Such countries may be different from the country in which the data originated and where data protection laws may not be equivalent to, or offer the same protection as, those in your country. By using our Marketing Platforms, you agree to any such transfers. In any event, where appropriate given the nature of services, we will put in place agreements with our service providers to ensure a level of privacy consistent with the terms of this policy.
With regards to the collection, use, and retention of personal information transferred from the European Economic Area to the United States, please be assured that AdShift continues to comply with all applicable laws in respect of such transfers and any data transfers to the United States will be governed by the Standard Contractual Clauses as set forth in our DPA with the relevant service provider.
We strive to meet the highest standards of security measures across our business units. We have implemented appropriate technical and organizational measures based on industry-leading standards. Such measures are designed to protect against unauthorized access or unlawful processing of Personal Information and against accidental loss, destruction or damage of Personal Information. As part of such measures, we have established various policies and procedures that guide us, including in respect of asset management, access management, physical security, people security, product security, cloud and network infrastructure security, third-party security, vulnerability management, security monitoring, and incident response.
We may store Information on our own servers as well as those operated by third party data hosting providers. As specified in Section 6 above (Cross Border Transfers), such servers may be located worldwide. We will only retain your Personal Information for as long as necessary to pursue the purpose of the collection. We may also retain your Personal Information for such time needed to pursue our legitimate business interests, in connection with any legal claims and compliance with legal obligations. When we use your information for direct marketing purposes, we will retain your data until you opt-out from receiving the marketing materials; provided that we will need to retain certain information to maintain a record of your request.
AdShift may amend this Privacy Policy at any time, provided that in the event of a material change we shall provide notice on this page and/or a note near the link to this page. The updates shall apply immediately for new Information collected or provided as of the day of the update and following thirty (30) days for any Information collected or provided to AdShift prior to the update date. If you do not agree to the terms of the new policy you are requested to contact the Legal Department using the contact details listed in Section 14 below. We encourage you to periodically review this page for any updates.
We provide you with various choices on how we may use Information in connection with: (i) our marketing activities; and (ii) our use of cookies and similar technologies to serve your interest-based advertisements and to analyze usage of our Marketing Platforms.
You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails, accessing the email preferences in your account settings page, or you can contact us at privacy@adshift.com. You can manage your preferences related to our use of cookies and similar technologies that we use, among other things, to provide you with targeted interest-based advertisements and to analyze your use of our Marketing Platforms.
In addition, the laws of some jurisdictions may provide you with various rights in connection with our processing of certain Information. Such rights may include:
We will respond to your requests within a reasonable timeframe. Please note these rights may be limited in certain circumstances as provided by applicable law. For any additional information regarding such rights or to exercise any such rights please contact AdShift at: privacy@adshift.com
AdShift does not knowingly collect or process personal data from or with respect to children under the age of 16, and you must be 16 years of age or older in order to establish an account for AdShift's Services. If you are a parent or legal guardian and believe that your child under the age of 16 has submitted his or her personal data or other data without your consent, permission, or authorization – please let us know immediately, and we will promptly act to remove your child's data from our database, cease the use of such data and inform any other party we suspect to have access to such data to do the same.
If you have any questions or concerns about this Website Privacy Policy, the information we collect, the practices of AdShift, or your dealings with the Marketing Platforms, please contact us or our Data Protection Officer by sending an email to: privacy@adshift.com or by physical mail to: AdShift sp. z o.o. UL. KAZIMIERZA PUŁASKIEGO 6 / 10, 26-600 RADOM, Poland. For the purposes of Article 27 of the General Data Protection Regulation, the representative within the EU of AdShift is AdShift sp. z o.o. (contact privacy@adshift.com).
Data Protection Officer:
For GDPR-related inquiries, you can also contact our Data Protection Officer at the same email address.
11. Social Media and Third Party Services
Our website may offer a blog with 'comments' section and various social media features, such as a 'share' button or links to third party websites and services, including Twitter, LinkedIn, Google+ and Facebook. When using any such features, certain information may be collected by such third parties, including your IP address or which page you are visiting on our website, and such third parties may set a cookie to enable the feature to function properly. Any data collected by such third parties is governed by such third party's privacy policy. You are encouraged to carefully review such third party privacy policies.